Food Industry
We know food, and not just because we like a good sushi roll now and then. For over 20 years, our principal has consulted to food manufacturers and marketers of all sizes, from start-ups to Fortune 500 companies.
Examples of clients served:
- Artisan dairy companies introducing new cheeses, cultured products, and fluid milk products
- A marketer of ethnic spices with a TV show and cookbook
- An industry group representing over 100 manufacturers, each of which is starting a new business or introducing new products
- An owner of multiple independent restaurants
- A specialty food retailer viewed as one of the best of its kind in the country
- A celebrity-branded line of retail foods, with refrigerated, shelf-stable, and frozen SKUs
Examples of services provided:
- Food packaging
- Point-of-sale and merchandising
- Display shipper design
- Coupons and FSIs
- Consumer sweepstakes
- Interactive educational video interviewing over 30 leading retailers, brokers, and distributors
- Websites and social media, such as email newsletters
- Focus groups and other consumer research
- Trade research
- Marketing plans
- New product research
- Food photography
- Advertising
Click for more information about our expertise specific to value-added agriculture
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