Think Or more precisely… think about your market and the opportunities yet to be discovered. The most elaborate branding & marketing tactics in the world can be an exercise in futility if they aren’t grounded in a firm understanding of your customers and their needs—what they are now and how they’ll likely evolve.
Plan Knowing your optimal competitive positioning gets you in the game. Figuring out how to allocate your time and money toward achieving them is a whole ‘nother story. And that’s another Voltedge difference.
Act This is where many other agencies start. If you’re with Voltedge, by the time you get to ACT, you’re well on your way to having developed your optimal brand positioning, brand identity, and your marketing plan for getting to where you want to go.
Spotlights
Voltedge Community
Blog
Social Media and Economic Development
04/01/2009
Do you Facebook? Are you Linked In? Have you read a blog post? If you haven't, you could be missing the boat on communicating to prospective entrepreneurs, alumni, investors, visitors, and business owners.
The Neglect Behind Quality Jobs Incentives
04/01/2009
Sometimes it seems that all states and local economic development organizations are reading from the same script. It's the constant drumbeat of the need for "quality jobs" for their constituencies.
Take a Deep Breath and Get Ready for the New Year
04/01/2009
The economic development profession is not immune to the uncertainties that the New Year will bring, and neither is the site selection business. Together we will wade into a host of unknowns that cannot be charted based on past experience.